Color Story: Blue + The Defiant Contrarian

Blue represents intelligence, communication, trust, efficiency,
serenity, duty, logic, coolness, reflection and calm

Blue + the Defiant Contrarian

A natural problem solver and creative thinker, you have a gift for seeing the broader picture. You’re drawn to colors that mimic the natural patterns of winter — colors that are clear and strong with no subtleties. When deciding on the right shade of blue be sure to look for cooler hues that are either very light or very dark that contain blue in their mixing.

Your color sweet spot:  extremes — either very light or very dark and no midtones.

Did You Know

An artistic revolution occurred between the Medieval and Renaissance periods — influenced by new concepts of sovereignty, republic city-states, as well as emerging secular views of human nature regarding literature and art, artists began to paint the world as it was actually seen, with perspective, depth, shadows, and light originating from a single source. Where Medieval artists had used blue as a means for steering the visual gaze of a viewer towards the Virgin Mary, much like a modern day spotlight is employed, artists of the Renaissance attempted to create more harmonious relationships between colors. And thus began create the illusion of space on flat surfaces.

Sourced in Afghanistan, ultramarine was considered among the most sought after blue pigments of the Middle Ages. By the Renaissance, blue was associated with purity, and ultramarine was used in depictions of the Virgin Mary, where she was almost invariably depicted wearing ultramarine blue garments. The high price of the pigment, also meant that its use was appropriate in the case of a noble subjects. While blue was an expensive and prestigious color in European painting, it became a common color for clothing during the Renaissance. The rise of the color blue in fashion in the 12th and 13th centuries led to a blue dye industry in several cities, notably Amiens, Toulouse, and Erfurt.

Physical Effects

Angela Wright, world renowned expert and author of ‘The Beginners Guide to Colour Psychology’, asserts that blue is the color of the mind and is essentially a soothing color that impacts us mentally. For instance, blue in the right shades can lower the heart rate, improve mental clarity and inspire creativity. It also has the ability to instill confidence and trust. 

Strong blues will stimulate clear thought, while lighter, softer blues will calm the mind and aid in concentration. Blue is also considered the color of clear communication. However, it can be perceived as cold, unemotional and unfriendly.

Color Trivia
  • Blue can lower one’s pulse rate and body temperature
  • Blue is the color most preferred by men
  • Greeks believe that blue wards off “the evil eye”
  • 53% of the flags in the world contain blue
  • The Hindu god Krishna has blue skin
  • In China, shades of blue are described as shallow or deep instead of light or dark
  • Blue is for a baby girl; pink for a baby boy in Belgium.
  • “Prince Charming” is called “The Blue Prince” in Italy and Spain